What Does a Social Media Manager/Digital Marketer Do? ⁣⁣⁣⁣

This was originally published to LinkedIn Pulse

Throughout the day and on social media, I get a lot of questions about what a social media manager or digital marketer does.

I’m sure your first thought might be that it’s someone who plays on Facebook and Instagram all day. ⁣⁣

⁣⁣Here’s a snapshot of what a social media manager does and an insight into the things that I do with clients.

✅Develop a business or brand’s social media strategy after taking time to research history, current state, and trends in the niche⁣⁣⁣⁣

✅Communicates in the voice of a brand ⁣⁣⁣⁣and handles communication on social media

✅Runs marketing campaigns (organic & paid ads)⁣⁣⁣⁣

✅Analyses results and strategizes based on metrics⁣⁣⁣⁣ (metrics are everything!)

✅Develops relevant content topics to reach the company’s target customers⁣⁣⁣⁣ and publishes accordingly

✅Creates, curates and manages published content (images, video and written)⁣⁣⁣⁣

✅Monitors, listens and responds to people in a way that cultivates leads and sales⁣⁣⁣⁣

✅Stays on top of social media trends and algorithm changes⁣⁣⁣⁣

✅CARES about your business because when you win, we win!⁣⁣ (a lot of businesses get stuck with SMM’s who don’t care and it’s a big way to fail on social.)

⁣⁣….just to name a few! ⁣⁣

Under the umbrella of digital marketing, there’s: ⁣⁣⁣⁣

•Graphic Design⁣⁣

•Email Marketing⁣⁣

•Content Marketing⁣⁣

•Lead Generation⁣⁣



All of these revolve around a landing page or website.⁣⁣⁣⁣

(I have used many tools so I don’t pressure you into using one. I discuss the best options for your strategy and suggest accordingly.)

A social media manager/marketer is NOT…⁣⁣

❌Someone who will save your business if it is failing. We cannot “save the day” nor can we care MORE than you. It’s a recipe for disaster. (Sorry, my friend!)

❌Someone who works at the same rate as a VA from the Philippines or overseas. No shade to them, but think of a SMM as someone who is hired as a part-time employee. ⁣⁣⁣(Plus, the cost of living in the US is higher.)

❌Someone who expects you to sit back and relax (although we do tend to help with keeping your sanity!) We are looking to partner or team up with an owner who is involved in the process!⁣⁣

I invite questions all of the time because that means you are wanting to learn and be a part of the process!

So I have to ask… Are you ready to consider a new team member for your business?⁣⁣⁣

Send me a message that says “Ready” so we can chat to see if we might be a good fit for each other.

(Oh, and no pressure. I hate that slimy sales stuff, too!)

-Andrew Carlson


Connect on Social Media:

Instagram: @andrewcarlson

Twitter: @andrew1110

Facebook: @shiftmarketingagency

Related Posts

Comments (5)

thanks for the great post as always

Always a pleasure to read excellent blogs, and this certainly is one of the most well done I’ve come across recently..

I really enjoy reading well-written articles, this certainly is one of the best I’ve read as of late..

Leave a comment